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ASM/SR.ASM

Field, Mumbai, Maharashtra

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Job ID
R-531320
Category
Sales
Location
Mumbai, India
Region
APAC

Job Description Summary

Position Summary

The ASM/Sr. ASM will be responsible for driving sales and business growth for BD Biosciences products in the assigned territory. This includes capital equipment, consumables, and tender business across clinical diagnostics, research institutions, and biopharma customers. The role demands strong technical knowledge, customer engagement skills, and the ability to manage complex sales cycles

Job Description

Key Responsibilities

  • Sales & Business Development: Achieve revenue and growth targets for BD Biosciences portfolio (flow cytometers, reagents, Software’s and accessories). Develop and execute territory business plans to maximize market penetration. Identify new opportunities in clinical, research, and biopharma segments.
  • Customer Engagement: Build and maintain strong relationships with clinicians, researchers, and procurement teams. Understand customer workflows and provide consultative solutions.
  • Capital Equipment & Tender Management: Drive capital equipment sales through proactive funnel development. Manage tender processes.
  • Market Intelligence & Reporting: Track competitor activities and market trends to identify growth opportunities. Maintain accurate data in CRM tools (SFDC) and ensure timely reporting. Provide monthly funnel updates and forecast accuracy.
  • Cross-functional Collaboration: Work closely with application specialists, service teams, and marketing for customer-centric solutions. Coordinate with distributors for order execution and inventory management and track the progress on monthly basis.

Required Skills & Competencies

  • Strong knowledge of flow cytometry, immunology, and life sciences applications.
  • Proven experience in capital equipment sales and tender business and consumable sales.
  • Excellent communication, negotiation, and relationship-building skills.
  • Ability to work independently and manage multiple priorities.
  • Proficiency in CRM tools. SFDC, PowerBi etc

Qualifications

  • Education: Master’s degree in Life Sciences / Biotechnology / Biochemistry or related field.
  • Experience: 6–8 years in sales of scientific instruments, preferably in flow cytometry or related technologies.

Behavioral Competencies

  • Customer Focus: Ability to understand and anticipate customer needs.
  • Accountability: Ownership of targets and deliverables.
  • Proactive Approach: Anticipating challenges and acting ahead of time.
  • Collaboration: Working effectively with cross-functional teams.
  • Result Orientation: Driving outcomes under deadlines.

Key Performance Indicators (KPIs)

  • Achievement of sales targets and instrument funnel growth.
  • Timely tender participation and closure.
  • Customer satisfaction and retention.
  • Compliance with reporting and process timelines.

Required Skills

Consumable Sales, Customer Engagement, Market Penetration, Sales Objectives

Optional Skills

Capital Equipment Sales, Complex Sales, Customer Satisfaction, Relationship Building, Sales

.

Primary Work Location

IND Mumbai - CHub Town Solaris

Additional Locations

Work Shift

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