As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

BD is revolutionizing single-cell biology through the invention and application of technologies – such as BD Rhapsody™ and BD™ AbSeq – to enable researchers to delineate the complexity of biology. The Global Product Marketing Manager, Single Cell Multiomics is responsible for driving downstream and commercial execution, go-to-market strategy, field adoption, and market penetration of BD’s single-cell multiomics portfolio worldwide. This role leads downstream marketing strategy and execution, translating global and upstream product strategies to accelerate customer adoption and revenue growth. This position requires a deep understanding of target customer segments, buying behaviors, and market dynamics, as well as the ability to craft clear value messaging, campaigns, and enablement tools that resonate with customers in target segments. The ideal candidate is a collaborative, strategic, and execution‑oriented marketing leader who excels at partnering with sales, field applications, product management, and commercial leadership to deliver measurable business outcomes.

Success in this role requires experience in downstream and launch marketing, strong life‑science and molecular biology domain knowledge, excellent communication skills, and a passion for enabling customer success through innovative technologies.

Job Responsibilities:

Downstream Marketing and Growth Execution

• Own and Drive downstream marketing across all products and applications for the Single Cell segment, owning marketing strategy, driving growth and adoption, and expanding into new markets and customer segments

• Translate product value propositions and craft differentiated messaging and positioning that resonates with key customer personas

• Build and run multi-channel programs—digital, email, events, webinars—that generate demand and accelerate sales

• Partner with regional teams to localize global campaigns for maximum local impact

• Produce compelling customer-facing content—brochures, case studies, ROI tools, web content—that moves buyers through the funnel

• Collaborate with growth marketing and marketing communications to unify strategy, messaging, and demand generation

• Develop and deliver sales enablement programs, including playbooks, presentations, webinars, tradeshows, and internal training

• Own and execute the global downstream marketing strategy for Single Cell Multiomics, aligned with global franchise and upstream product strategies

Marketing Strategy and Launch Excellence

• Lead development of integrated go‑to‑market strategy, including launch campaigns, demand generation programs, and lifecycle marketing initiatives

• Build the Single Cell segment marketing roadmap—segmentation, value propositions, positioning, and adoption targets

• Forge and grow strategic 3rd party partnerships that drive workflow integration and commercial synergies

• Partner with sales leadership and field applications teams to drive post‑launch adoption, pipeline conversion, and sustained growth

• Monitor and analyze marketing KPIs, campaign performance, and adoption metrics to assess impact and guide optimization

• Use data‑driven insights to refine messaging, programs, and channel mix to maximize ROI and commercial effectiveness

Market Insights and Competitive Intelligence

• Build and maintain competitive intelligence frameworks—tracking positioning, launches, pricing, and market share

• Turn competitive insights into sharp messaging, sales tools, and winning campaign strategies

Minimum Qualifications:

Education and Experience:

• BS degree in molecular biology, cell biology, biochemistry, bioinformatics, or related field required, advanced degree preferred; MBA preferred

• Minimum 5+ years of progressive experience in downstream marketing, product marketing, regional marketing, or commercial roles within life sciences

• Prior experience supporting complex, high‑value scientific products strongly preferred

• Experience with single‑cell, genomics, sequencing, informatics, or related research technologies highly desirable

Core Competencies

• Proven track record building and executing global marketing programs that drive commercial results

• Proven experience delivering launch excellence and driving commercial adoption in markets across the globe

• Ability to translate technical concepts into clear, compelling customer‑focused messaging

• Strong analytical and strategic thinking skills with the ability to assess performance, synthesize customer insights into actionable strategies, and drive continuous improvement

• Exceptional communication and presentation skills across diverse audiences

• Proven ability to influence cross‑functional teams without direct authority

• Highly organized, execution‑focused, and comfortable operating in a fast‑paced environment

• Collaborative, self‑motivated, and customer‑centric mindset

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA CA - Milpitas 135

Additional Locations

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information