As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Role Overview

The Marketing and Omnichannel Specialist supports marketing activities and is responsible for executing and accelerating integrated online, offline, and F2F marketing strategies across the hub (Germany, Switzerland, Austria), aligned with the Waters Biosciences EMEA Marketing Plan.

At the local level, the role supports marketing activities, including the planning and execution of local events, congresses, trade fairs, and targeted local marketing campaigns, in close collaboration with the customer-facing team (sales, applications) and other internal and external stakeholders.

The Omnichannel role covers executing and accelerating integrated online and offline marketing strategies across the hub (Germany, Switzerland, Austria), fully aligned with the Waters Biosciences EMEA Marketing Plan. This includes optimizing customer journey touchpoints, increasing demand generation and revenue capture, and enhancing multichannel effectiveness through data-driven, efficient omnichannel marketing.

The position plays a key role in advancing an omnichannel (online and offline) commercial model that improves the customer experience, increases marketing efficiency, and reduces manual processes, delivering measurable business impact.

Responsibilities:

Sales Support & Lead Management

• Management of the end-to-end lead process from campaign initiation to qualified handover to Sales according to best practice rules.

• Ensuring strong alignment between Marketing and Sales to improve lead conversion rates

Local Marketing & Events

• Support in planning and execution of local marketing events. End-to-end management of local congresses and trade fairs, including planning, execution, and post-event activities

• Coordination with organizers, post-event follow-up via SFDC and Showpad, and success evaluation

• Execution of local marketing campaigns, including development of Social media posts, flyers, print advertisements, and cross-channel communications

Omnichannel & Campaign Management

• Execution of integrated omnichannel marketing strategies (online: web and Showpad; and offline) in alignment with the Waters Biosciences EMEA Marketing Plan: physical materials and digital platforms.

• Support of creation, adaptation, and localization of campaign assets based on centrally developed marketing materials.

• Support in developing marketing plans across multiple platforms and communication channels, tailored to target audiences and strategic priorities

Performance Analysis & Optimization

• Analysis of campaign KPIs to evaluate performance, channel preferences, and message effectiveness

• Derivation and implementation of optimization measures to improve overall campaign effectiveness

Marketing Infrastructure & Processes

• Analysis and evaluation of existing marketing infrastructure, content, databases, and tools within the hub

• Support in the setup, rollout, and continuous improvement of lead generation and lead management processes in close collaboration with Sales

Market & Customer Insights

• Planning and execution of market research and customer insight initiatives

• Application of market and customer insights to improve targeting, personalization, and campaign design

Collaboration & Internal Communication

• Delivery of regular, impactful internal communications to key hub stakeholders to ensure transparency and effective use of marketing initiatives

• Collaboration with the EMEA Omnichannel Marketing Team to align EMEA Integrated Marketing Plan activities and hub marketing activities

Skills and Competencies

• Relevant Sales and/or Marketing experience, preferably within Med Tech or Life Science Industry,

• Marketing & Digital Communication expert or the willingness to become one

• Strategic thinking

• Campaign Design and content creation

• Data analytics as user

• Strong Communicator with different internal audiences

• Project Management skills

Desired Qualifications

• Bachelor's and/or Master’s degree level in a natural / medical science qualification or equivalent

• Omnichannel marketing experience (preferably)

• Fluent German and English language

• PC Literate intermediate level in Excel/Word/PowerPoint, etc.

• CRM & Sales enablement tools knowledge preferred (SFDC, Showpad, etc.)

Knowledge Development & Continuous Improvement

• Development of in-depth knowledge of the product portfolio, BU value propositions, and omnichannel and digital marketing best practices

• Knowledge sharing within the marketing team and active contribution to EMEA-wide omnichannel projects

• Contribution to the continuous improvement of marketing processes and efficiency within the hub

Complexity of Duties

• Ability to work on long-term project and complex issues

• Ensures budgets and schedules to meet business requirements

• Position will be hybrid (office location is Heidelberg)

• Successful candidate must be willing to travel (ca. 10%) to support the Hub (Germany, Switzerland, Austria)

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

DEU Heidelberg - Tullastrasse

Additional Locations

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

€63 600,00 - €96 975,00 EUR Annual