Job Description Summary

The role is accountable for leading the achievement of key strategic marketing objectives including, but not limited to, building the business globally by upgrading practice to capture the significant headroom, developing competitive plans to grow in existing markets, acting as a marketing lead for driving key new product initiatives, serving as a liaison to regional marketing counterparts and meeting/exceeding global revenue targets.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

About the business unit:

Medication Delivery and Vascular Care (MDVC) is a platform within the Medication Delivery Solutions (MDS) business unit with sales revenue exceeding $1.9 billion dollars globally. The Vascular Care business provides support to clinicians and patients who care for and maintain IV lines.

About the products:

BD PosiFlush and Disinfecting Caps are a key part of the Vascular Care business and are a key growth driver for MDS. These products are an important component of the care and maintenance of vascular access devices and play a critical role for hospitals and patients in preventing infection.  The BD PosiFlush and Disinfecting Caps portfolio includes a broad portfolio of saline and lock solution pre-filled syringes and active/passive disinfecting units that are sold in over 30 countries. 

About the role:

The role is accountable for leading the achievement of key strategic marketing objectives including, but not limited to, building the business globally by upgrading practice to capture the significant headroom, developing competitive plans to grow in existing markets, acting as a marketing lead for driving key new product initiatives, serving as a liaison to regional marketing counterparts and meeting/exceeding global revenue targets.

Key Responsibilities:

• Lead key strategic initiatives working with regional marketing counterparts and cross-functional teams to drive sustainable business growth.

• Leads development of education tools, programs, training and budget impact models for upgrading clinical practice globally.

• Identifies strategic and tactical marketing opportunities and develop communication programs and executional tools in key core focus markets that will drive share growth. This includes utilizing and activating principles of customer segmentation, targeting, value proposition development and pricing strategy.

• Acts as a liaison to the regions, ensuring marketing plans deliver against the global strategy and drive achievement of revenue targets within the region to meet and exceed targets. 

• Identifies innovation opportunities for the businesses to drive future growth based on market dynamics and unmet customer/clinical needs.

• Leads market models to identify and monitor key growth opportunities globally.   Works closely with regions to update and analyze data to identify trends.

• Support tender management in key regions which involves working with countries and regions to identify upcoming tenders and ensure they align with the platform strategy.

• Responsible for Demand Governance to ensure consistent supply and capacity planning.  Serves as key liaison with key regions to deeply understand demand and proactively identify and resolve potential issues.

• Manages market research activities to develop fact-based customer insights.

About you:

The successful candidate will need to work in a fast-paced, entrepreneurial environment with limited supervision. Resourcefulness and the ability to manage multiple priorities are key, as is the ability to work effectively across functions.

Minimum Requirements

• Bachelor’s Degree

• Minimum of 5 years’ experience with proven commercial capabilities and business acumen in the medical device, healthcare or CPG industry. Business experience may include marketing, sales, sales training and business development. Global marketing management experience is preferred.

• Experience in driving portfolio growth, identifying market opportunities, market segmentation, completing competitive analysis, developing pricing strategies, preparing for product launch and commercialization, and developing go to market models and strategies.

• Proven strategic thinking capability including strong customer focus, needs identification, and value proposition development.

• Proven analytical skills with the ability to translate data into actionable marketing and business strategies and plans.

• Experience with innovation process and driving innovation projects/initiatives.  Experience in developing comprehensive business cases with detailed financial analysis.

• Highly effective interpersonal skills and strong emotional intelligence and experience working in a matrixed organization

• Excellent communication and presentation skills. 

• up to 20% travel

Preferred Qualifications

• Master's Degree
• Global Experience

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role: 

• Annual Bonus 
• Potential Discretionary LTI Bonus
• Potential reimbursement of vehicle use/mileage 
• Potential reimbursement of phone use 

Health and Well-being Benefits

• Medical coverage 
• Health Savings Accounts 
• Flexible Spending Accounts 
• Dental coverage 
• Vision coverage 
• Hospital Care Insurance 
• Critical Illness Insurance 
• Accidental Injury Insurance 
• Life and AD&D insurance 
• Short-term disability coverage 
• Long-term disability insurance 
• Long-term care with life insurance 

Other Well-being Resources

• Anxiety management program 
• Wellness incentives 
• Sleep improvement program 
• Diabetes management program 
• Virtual physical therapy 
• Emotional/mental health support programs 
• Weight management programs 
• Gastrointestinal health program 
• Substance use management program 
• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit 

Retirement and Financial Well-being

• BD 401(k) Plan 
• BD Deferred Compensation and Restoration Plan 
• 529 College Savings Plan 
• Financial counseling 
• Baxter Credit Union (BCU) 
• Daily Pay 
• College financial aid and application guidance 

Life Balance Programs

• Paid time off (PTO), including all required State leaves 
• Educational assistance/tuition reimbursement 
• MetLife Legal Plan 
• Group auto and home insurance 
• Pet insurance 
• Commuter benefits 
• Discounts on products and services 
• Academic Achievement Scholarship 
• Service Recognition Awards 
• Employer matching donation 
• Workplace accommodations 

Other Life Balance Programs

• Adoption assistance 
• Backup day care and eldercare 
• Support for neurodivergent adults, children, and caregivers 
• Caregiving assistance for elderly and special needs individuals 
• Employee Assistance Program (EAP) 
• Paid Parental Leave 
• Support for fertility, birthing, postpartum, and age-related hormonal changes 

Leave Programs

• Bereavement leaves 
• Military leave 
• Personal leave 
• Family and Medical Leave (FML) 
• Jury and Witness Duty Leave 

Required Skills

Optional Skills

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Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$143,300.00 - $236,500.00 USD Annual