Job Description Summary

We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Job Description

Overview
The Marketing Director Europe will oversee the marketing outlook and roadmap for Urology and Critical Care (UCC) in Europe. Reporting to the UCC Senior Business Unit Director Europe, the position is critical to the success of the BD UCC business within the BD Interventional Segment.

Your objective will be to implement the marketing strategy and capabilities for BD UCC across Europe. This will unlock the potential, growth, and profitability of the UCC portfolio, services, and solutions.

The role is instrumental in completing and embedding changes to the marketing operating model in the BU organization, ensuring effectiveness of collaboration and impact on business results.

You will directly lead a delocalised team of 7 associates and a total team of 10 regional marketing associates across the region.

Main responsibilities will include:

• Builds and implements an ambitious and inspiring vision and strategy for the relevant portfolios and solutions offering within UCC Europe.

• Builds strong organization, processes, and develops critical capabilities to drive integrated solutions and achieve the marketing vision and strategy.

• Inspires change and transformation as we elevate the Business Unit to the next phase, capitalising on the significant opportunity by championing new technologies and approaches, for example digital and omnichannel.

• Working with the Omnichannel Europe team, ensuring that the UCC Europe Marketing strategies continue to evolve in a manner that drives a customer centric approach through Omnichannel marketing

• Provides leadership on all marketing-related aspects for the region. Ensures strong and effective operational links with the Country/Hub Business Leaders, the Country and Regional Marketing teams and the Worldwide Platform leaders of the Business Unit.

• Facilitates the translation of WW marketing strategies into the regional strategies, key tactical decisions and action plans

• Builds a robust organization, establishes processes, and cultivates crucial capabilities to drive coordinated solutions and achieve the marketing strategy.

• Serves as a leader and coach. Drives marketing excellence by upskilling across marketing proficiencies. Develops robust organization and resources.

• Create, develop, and maintain a strong link with Medical Affairs, Clinical Affairs, Scientific Affairs, Regulatory and other functional teams and translates value into marketing actions.

• Contributes to the Worldwide UCC Strategy and wider BD Strategy via constant communication with the Worldwide UCC Business and Worldwide Marketing Teams.

• Assure full contribution and support as a member of the UCC European Leadership Team. Contribute to the Worldwide UCC Strategy and ensure the representation of the voices of UCC Europe on a Worldwide level.

Required Knowledge & Experience:

The successful candidate will have significant depth and breadth of marketing knowledge and experience, within the Life Sciences or Medical Devices industry. You will have an established track record to successfully operate in an international environment and experience in leading large teams of professionals.

• Significant and shown dynamic experience in marketing leadership in the life sciences, medical devices or healthcare industry, with proven effective P&L and/or budget management.

• Ability to lead marketing organizations of different formats and in diverse environments within a matrix organization and capability to collaborate and influence other business leaders.

• A deep understanding of customer needs, market dynamics and areas such as healthcare informatics, professional services to deliver innovation and improve health outcomes, better serve customer needs, and drive company results.

• Knowledge of European healthcare markets, including expertise in diseases, treatments, medical procedures, competitor activity and broad market trends.

• Strategic agility, with conceptual thinking, and sound discernment are crucial to translate strategic direction into execution and optimally motivate change in a matrix environment with multiple partners.

• Knowledge and expertise in the delivery of Omnichannel strategies ensuring clear links between the customer journey and on / offline execution.

• Data driven attitude demonstrated through insight driven marketing to commercial execution will be key to advancing strategic plans to action utilising data driven decision-making.

• Possess high level of intelligence, integrity, energy, and commercial business judgement with demonstrated growth mindset, and a consistent track record in marketing excellence and leadership with substantial experience inspiring change initiatives & commercial and/or digital transformation.

• Excellent communication and social skills are required to navigate a sophisticated matrix organization.

• Capacity to navigate ambiguity and uncertainty, consistently demonstrating the growth mindset and resilience in the face of obstacles.

• Possesses a bias for action, courage to drive through change and has a reputation for getting things done. 

• Successful execution of the role implies a broad set of established competencies. The ability for continued personal and professional growth is viewed as key for sustained contribution in this role.

• The right individual will bring strong leadership skills and readiness for further international career development within the company, within the marketing function or regional management as potential future next steps.

• Aligns the organization’s capabilities, structure, culture & incentives to deliver on the vision and strategy for UCC Europe Marketing.

BD Leadership Commitments:

Deliver Results That Matter

• Takes customer needs and transforms them into a solution that brings value for customers, partners, and shareholders.

• Willingly makes choices to optimize company performance and align critical resources to ensure competitiveness.

• Clearly defines and articulates performance goals, with assigned accountabilities, clear decision authority, and an intense focus on alignment.

• Aligns right capabilities to challenging tasks and continually monitors and measures with definitive metrics.

• Continually demonstrates proficiency in applying both control and influence to get results.

Be Bold & Strategic

• Shapes and demonstrates visionary thinking, effectively integrating and balancing long-term and short-term opportunities and challenges to achieve positive business outcomes.

• Demonstrates a detailed grasp of the customer’s unmet needs, market competitors, and technology trends.

• Crafts a clear path to gain competitive advantage.

• Builds and aligns capabilities that our competitors are challenged to match, linking these capabilities to clear strategic imperatives

Win As One BD

• Proactively seeks opportunities to collaborate with colleagues to share and learn.

• Always thinks globally and acts locally with cultural sensitivity and organizational savvy.

• Continually works and demonstrates the power of the matrix.

Remove Obstacles & Empower Others

• Works as a Servant Leader, responsible for the growth and well-being of the team whilst operating in an inclusive manner to empower and enable others.

• Personally engages in difficult executional challenges and ensures collaboration between departments to remove roadblocks and deliver results.

• Challenges are anticipated and addressed with a connection to the future vision, keeping a strong focus on cooperation and transparency.

• Proactively promotes inclusion and diversity as a critical component of overall talent agenda for their areas of responsibility.

Courage to iterate, try new things and embrace change

• Looks beyond the “way we’ve always done it” and proactively seeks out innovation and best-in-class approaches whilst maintaining agility and speed.

At BD, we prioritize on-site collaboration because we believe it develops creativity, innovation, and effective problem-solving, which are crucial in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

To learn more about BD visit:https://bd.com/careers

Required Skills

Optional Skills

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Primary Work Location

CHE Eysins - Business Park Terre-Bonne

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. 

The salary or hourly rate offered to a successful candidate is determined by their experience, education, and skills, as well as the labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location.

Salary Range Information

CHF181,400.00 - CHF290,225.00 CHF Annual