As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Key Responsibilities

Portfolio Strategy and Global Commercialization

• Lead the global marketing strategy for the Women’s Health portfolio, including HPV, Cytology, and Digital Cytology, ensuring clear strategic priorities and aligned execution across regions.

• Develop and drive global commercialization plans, product launch strategies, and market activation initiatives that accelerate adoption, support share gain, and expand portfolio value.

• Partner closely with regional and local teams to translate global strategy into market-relevant execution while maintaining consistency in positioning, evidence communication, and brand strategy.

Market Insight, Positioning, and Value Proposition

• Generate deep market, customer, and competitive insight to inform portfolio strategy, segmentation, messaging, and investment priorities across the Women’s Health category.

• Develop compelling, differentiated positioning and value propositions for customers, clinicians, laboratories, and health systems, grounded in clinical evidence, workflow impact, and unmet need.

• Engage key opinion leaders, customers, and internal stakeholders to validate market understanding, refine strategic messaging, and identify new growth opportunities.

Demand Creation, Campaign Excellence, and Sales Enablement

• Shape and support integrated marketing campaigns and demand generation initiatives that increase awareness, engagement, and adoption of the Women’s Health portfolio.

• Develop high-impact sales enablement tools, content, and training resources that equip commercial teams to articulate portfolio value and compete effectively in the market.

• Monitor performance of marketing programs and commercialization activities, using data and market feedback to optimize execution, improve return on investment, and strengthen business outcomes.

Cross-Functional Leadership and Portfolio Stewardship

• Collaborate across Product Management, R&D, Regulatory, Medical and Scientific Affairs, Regional Marketing, and Commercial teams to align portfolio priorities and advance growth initiatives.

• Support lifecycle management and strategic planning for the Women’s Health portfolio, identifying opportunities to strengthen competitiveness, enhance customer value, and guide future innovation.

• Serve as a strategic marketing leader for the business, helping connect portfolio strategy, market development, and commercial execution to deliver sustainable growth.

Qualifications and Experience

• Bachelor’s degree in marketing, business, life sciences, or a related field required; MBA or advanced degree preferred.

• Significant experience in global marketing, product marketing, product management, or related commercial leadership roles within diagnostics, medical devices, life sciences, or other highly technical healthcare markets.

• Demonstrated success developing global marketing strategies, leading launches, and driving adoption in complex, regulated environments.

• Strong strategic thinking and analytical capability, with the ability to translate market dynamics, customer insight, and performance data into actionable business decisions.

• Excellent communication and influencing skills, with the ability to engage effectively across technical, commercial, and executive audiences.

• Proven ability to work effectively across regions, cultures, and cross-functional teams in a global matrixed organization.

Preferred Experience

• Experience in women’s health, cervical cancer screening, HPV, cytology, digital pathology, or adjacent diagnostic categories is strongly preferred.

• Experience supporting global portfolio strategy and commercialization in regulated healthcare markets, including customer-facing and evidence-based marketing initiatives, is preferred.

Travel Requirements

• Domestic and international travel up to 30%.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

.

Primary Work Location

USA MD - Sparks - 7 Loveton Circle

Additional Locations

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$134,100.00 - $214,500.00 USD Annual