Director Product Management - Women's & Sexual Health
Remote, Sparks, MD
- Job ID
- R-548530
- Category
- Marketing
- Location
- Sparks, Maryland
Build a marketing career where strategy, creativity and commercial impact converge
At BD, Marketing professionals shape how healthcare solutions are understood, adopted and trusted. You'll translate cutting-edge innovation into clear value – working across brands, portfolios and markets to drive growth, strengthen customer engagement and support better patient outcomes.
Whether your background is in digital, product management, business development, communications or commercial marketing, BD offers the scale, resources and autonomy to build ideas that perform – and a career that continues to move forward. By joining one of the largest global medical technology companies, you'll shape solutions that influence healthcare systems worldwide.
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
This role is being posted to complete a prior recruiting process run by Waters Corporation. A candidate has already been selected for this role, and this job posting is provided solely for transactional purposes. Waters Corporation conducted all recruitment activities, including candidate sourcing, screening, and hiring decisions.
The Director, Product Management - Women’s and Sexual Health is a global leadership role within the Molecular Diagnostics segment of the Advanced Diagnostics organization, accountable for defining the portfolio vision, shaping long-term strategy, and leading lifecycle execution for a portfolio of regulated molecular diagnostic solutions. This role is responsible for translating unmet clinical, customer, and business needs into clear product priorities, robust business cases, and commercially viable product plans that advance the portfolio and strengthen competitive position across global markets.
This leader will set the direction for the Women’s and Sexual Health portfolio by aligning innovation, evidence generation, regulatory strategy, operational readiness, and lifecycle investment decisions to deliver differentiated solutions with meaningful clinical and economic value. The role serves as the product management anchor across functions, ensuring the portfolio roadmap is grounded in market realities, technical feasibility, and disciplined execution from concept through post-launch optimization.
This position is remote but requires the ability to be in the Sparks, MD office three days per week, or willingness to relocate to the area.
Key Responsibilities:
This role is responsible for setting portfolio direction, leading cross-functional product decisions, and driving disciplined execution across the full product lifecycle.
- Define and lead the portfolio strategy for Women’s and Sexual Health, including portfolio prioritization, roadmap development, lifecycle investment choices, and long-range planning aligned to clinical need, market opportunity, and business objectives.
- Own product requirements and portfolio decisions across the development lifecycle, establishing clear intended use, target customer workflows, performance requirements, evidence needs, and success metrics to guide cross-functional execution and governance.
- Develop robust business cases for new products, menu expansions, claims extensions, and partnership opportunities by assessing customer need, competitive dynamics, technical feasibility, regulatory complexity, reimbursement considerations, and financial return.
- Lead cross-functional product core teams in partnership with R&D, Medical and Scientific Affairs, Regulatory, Quality, Operations, Supply Chain, and regional commercial leaders to advance programs on time and with clear decision-making.
- Translate changes in clinical practice, screening paradigms, public health priorities, and market evolution into actionable portfolio recommendations and roadmap updates.
- Establish and maintain product lifecycle strategies, including launch readiness from a product and operational perspective, supply alignment, product change management, geographic expansion planning, and end-of-life decisions where applicable.
- Serve as the global product leader for the portfolio, balancing enterprise priorities with regional market needs and ensuring product strategy reflects differences in regulatory pathways, clinical practice, and customer workflow requirements.
- Monitor portfolio performance across revenue, adoption, utilization, pricing, margin, forecast accuracy, and customer feedback, and lead corrective actions or optimization plans where performance gaps or new opportunities are identified.
- Drive portfolio governance and executive communication by preparing recommendation-driven updates, decision materials, and strategic trade-off analyses for senior leadership.
- Build strong external insight channels through direct customer engagement, key opinion leader interactions, scientific congress participation, and competitive intelligence to inform portfolio strategy and future innovation priorities.
Required Qualifications:
- Bachelor’s degree in Biological Sciences, Life Sciences, or a related field, or equivalent experience required.
- Minimum of 7 years of product management experience within in vitro diagnostics, medical devices, life sciences, or a related healthcare industry.
- Demonstrated experience leading the development, launch, and lifecycle management of regulated diagnostic, medical device, or life science products.
- Proven ability to lead cross-functional teams and influence decisions in a complex, matrixed organization.
- Strong strategic, analytical, and business acumen, with experience translating market and customer needs into portfolio decisions and execution plans.
Preferred Qualifications:
- Advanced degree and/or MBA preferred.
- Experience in molecular diagnostics, women’s health, sexual health, screening programs, or adjacent clinical areas preferred.
- Global portfolio management experience across multiple markets and regulatory environments preferred.
Skills
- Strong portfolio strategy, business case development, and financial analysis skills, with the ability to connect customer insight, market dynamics, and financial outcomes.
- Excellent communication, presentation, and writing skills, with the ability to influence across functions and levels of the organization.
- Strong problem-solving and decision-making capabilities, with a proactive, structured approach to navigating business and execution challenges.
- Ability to operate effectively in ambiguity, manage multiple priorities, and drive alignment in a fast-paced, matrixed environment.
Travel
- Willing to travel up to 20%, domestic and international
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
USA MD - Sparks - 7 Loveton CircleAdditional Locations
Work Shift
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs.
Benefits may include:
Health & Well-being: Medical, dental, vision, health savings and flexible spending accounts, life and disability insurance, wellness resources, mental health support, and disease management programs.
Retirement & Financial Well-being: 401(k), deferred compensation programs, financial counseling, DailyPay, and educational savings resources.
Work-Life Balance & Family Support: Paid time off, company holidays, educational assistance, parental leave, adoption assistance, backup care, caregiving support, employee assistance programs, commuter benefits, pet insurance, legal services, and associate discount programs.
Leave Programs: Bereavement, military, personal, family and medical leave, and jury duty leave.
Additional details regarding benefits and well-being programs can be found in Our Commitment to You.
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
$167,000.00 - $267,200.00 USD AnnualSuccess Profile
What sets successful Marketing professionals apart? You're likely to thrive in Marketing at BD if you are:
- Results driven
- Self-starter
- Strategic
- Collaborative
- Imaginative
- Adaptable
Ready to make an impact?
At BD, marketing is a growth engine. This is an environment for marketers who want influence and accountability. You'll partner closely with sales, R&D and leadership to bring strategies to life, supported by strong data, trusted brands and the freedom to innovate with purpose.
Watch how BD's work makes a real, human impact on a patient's life — exactly the type of powerful narrative BD marketers amplify every day.
Hear from Our Associates
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"I had heard good things about BD and the culture within. When I met with the recruiter, I wanted to make sure the conversation was as much about whether BD was a good fit for me as it was about me being a good fit for the company. I truly cannot say enough about how awesome the BD culture is."
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"At BD, I'm empowered to stay curious, seek feedback, and embrace innovation. This culture motivates me to step beyond my comfort zone and deliver meaningful results. What truly sets BD apart is how diverse perspectives are not only welcomed but celebrated—leading to more innovative solutions and a stronger sense of unity. Here, challenging the status quo goes hand-in-hand with mutual respect and support for each other's growth."
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"There are so many opportunities here. We are not likely to run out of areas to support and educate our customers and help improve patient care at BD. In addition to my own growth, I've seen a lot of co-workers move through the organization with additional opportunities. There is never a day that I am not challenged here."
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"At BD, our culture of continuous learning and growth mindset empowers us to thrive in our roles. Through ongoing development and cross-functional collaboration, we enhance our skills and product expertise—driving innovation and operational excellence. By embracing adaptability and accountability, we amplify our impact, delivering exceptional value both within the organization and the customers we serve, advancing excellence in healthcare solutions."
Benefits
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Competitive Compensation
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Retirement Plans
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Healthcare Coverage
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Paid Time Off
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Parental Leave
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Employee Assistance Program
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Rewards & Recognition
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