Eight Employees smiling and taking a photo

Deputy Marketing Manager

Onsite, Gurgaon, Haryana

Apply Now

Job ID: R-538886
Category: Marketing
Location: Gurgaon, India
Region: APAC

Job Description Summary

The Deputy Marketing Manager (DMM) supports the execution of marketing strategies to drive growth for the Peripheral Vascular (PV) portfolio across India & South Asia. The role focuses on market development, product launch support, demand generation, clinical marketing, and field enablement. This position is suited for a high‑potential marketer with 3–5 years of experience seeking expanded strategic and operational responsibilities in a fast‑growing, clinically complex category.

Job Description

JOB DESCRIPTION — Deputy Marketing Manager (Peripheral Vascular)

India – South Asia | BDI Peripheral Vascular Business

Position Summary

The Deputy Marketing Manager (DMM) supports the execution of marketing strategies to drive growth for the Peripheral Vascular (PV) portfolio across India & South Asia. The role focuses on market development, product launch support, demand generation, clinical marketing, and field enablement. This position is suited for a high‑potential marketer with 3–5 years of experience seeking expanded strategic and operational responsibilities in a fast‑growing, clinically complex category.

Key Responsibilities

Marketing Strategy & Portfolio Support

Support annual marketing plans, therapy growth strategies, and portfolio performance tracking.
Conduct market analysis, competitor mapping, and opportunity sizing.

Product Launch & Clinical Marketing

Assist in launch planning, messaging development, training content, and post‑launch tracking.
Develop clinical materials, product collaterals, case studies, and therapy education tools.

Demand Generation & Field Support

Execute marketing campaigns, workshops, CMEs, and customer‑facing programs.
Create field enablement tools (selling aids, objection handling, competitive briefs).

KOL Engagement & Market Development

Support KOL identification, scientific events, advisory boards, and Centers of Excellence initiatives.
Coordinate clinician engagement and therapy awareness programs.

Insights, Analytics & CRM

Analyze sales data, funnel metrics, and campaign effectiveness.
Maintain marketing dashboards, trackers, and CRM‑based insights.

Cross‑Functional Collaboration

Work with Sales, Medical Affairs, Supply Chain, Operations, Finance, and Channel Teams for seamless execution.
Support channel partners with marketing materials and product information.

Compliance & Documentation

Ensure adherence to healthcare compliance and internal approval processes.
Maintain accurate documentation of marketing activities and budgets.

Qualifications

Education

Bachelor’s degree or Graduate
MBA in Marketing preferred.

Experience

3–5 years of marketing experience in medical devices, healthcare, diagnostics, or life sciences.
Exposure to product launches, field support, and clinician engagement preferred.

Skills & Competencies

Strong analytical and strategic thinking abilities.
Excellent communication and presentation skills.
Strength in project management, execution, and cross-functional teamwork.
Proficiency in MS Office (Word, Excel, PowerPoint); exposure to SAP/CRM preferred.
High learning agility and ability to work in a matrix environment.
Willingness to travel for field programs and customer events.