We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Diagnostic test results influence over 70% of clinical decisions, making the accuracy of specimen collection and transport crucial. BD’s Specimen Management business is a global leader in preanalytics, providing billions of high-quality devices annually to support reliable diagnostic outcomes. These advanced technologies enhance the safe and efficient handling of diagnostic specimens, empowering clinicians to make informed decisions across a wide range of healthcare scenarios—from routine checkups to disease diagnosis and treatment. Central to its offerings are BD Vacutainer® products for blood and urine collection, designed to ensure accurate results throughout the testing process.

Join a fast‑growing international organization and take the lead in shaping our Specimen Management BU EMEA’s digital and omnichannel future.

We’re looking for a data‑driven, digitally minded and highly autonomous talent to own and elevate our key platforms — BD.com, Learning Academy, Showpad, Social Listening and GenAI. You thrive on turning insights into action, managing digital projects end‑to‑end, and supporting regional teams with clarity and impact. With at least 5 years of experience in digital marketing, CRM or analytics, strong Salesforce skills and a solid grasp of the B2B funnel, you bring structure, curiosity and a proactive mindset.

 If you’re passionate about digital innovation and eager to drive measurable business value, this role offers the perfect platform to shine!
Role located in Grenoble (France) or Milan (Italy).

Your Key Responsibilities

• Lead digital initiatives across SM EMEA to strengthen our omnichannel maturity.

• Build and maintain a cohesive digital ecosystem aligned with business and brand strategy.

• Drive BD.com development: UX improvements, new pages, product visibility, roadmap ownership.

• Manage BD Learning Academy: platform administration, user access, engagement tracking.

• Deploy Showpad, GenAI and Content Factory platforms; train clusters and monitor adoption.

• Ensure high‑quality lead management in Salesforce: setup, monitoring, reporting, data hygiene.

• Translate campaign performance into actionable marketing recommendations.

• Capture market and customer insights through Social Listening and digital analytics.

• Deliver regular reporting that connects digital activity to commercial impact.

Your Profile

• Bachelor’s degree or higher in Marketing, Business, Economics, Statistics or related field.

• Minimum 5 years’ experience in digital marketing, data analysis or CRM management (MedTech/Healthcare a plus).

• Proven ability to independently manage and advance digital projects.

• Hands‑on experience with digital platforms (Showpad, CMS, etc.) and strong interest in GenAI.

• Proficient in Salesforce and knowledgeable about the B2B funnel.

• Fluent in English; additional regional languages are an advantage.

• Analytical mindset, strong communication skills, highly organized, proactive and service‑oriented.

• Passionate about digital innovation and its impact on omnichannel performance.

Why join us?

BD is proud to be certified as a Top Employer 2026 in Europe, reflecting our commitment to creating an exceptional working environment.

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Click on apply if this sounds like you!

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

To learn more about BD visit: https://bd.com/careers

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

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