US Marketing Manager
Onsite, New Jersey, US
- ID de la oferta
- R-544821
- Category
- Marketing
- Location
- Nueva Jersey
Construye una carrera en marketing donde la estrategia, la creatividad y el impacto comercial convergen
En BD, los profesionales de Marketing definen cómo las soluciones de salud son comprendidas, adoptadas y confiadas. Traducirás innovación de vanguardia en valor claro – trabajando a través de marcas, portafolios y mercados para impulsar el crecimiento, fortalecer el engagement con clientes y apoyar mejores resultados para los pacientes.
Ya sea que tu experiencia provenga del ámbito digital, gestión de productos, desarrollo de negocios, comunicaciones o marketing comercial, BD ofrece la escala, los recursos y la autonomía para construir ideas que generen resultados – y una carrera que continúa avanzando. Al unirte a una de las compañías de tecnología médica más grandes del mundo, darás forma a soluciones que influyen en los sistemas de salud a nivel global.
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
About the role:
The US Specimen Manager Marketing Manager will support the execution of marketing and product management initiatives for the U.S. Specimen Management assigned portfolio. This role focuses on driving disciplined execution of in-market priorities, enabling commercial success through strong cross-functional collaboration, and supporting growth initiatives across traditional clinical settings and emerging care environments, including home collection.
Key Responsibilities
Portfolio & Commercial Execution
Support development and execution of annual marketing and go-to-market plans aligned to U.S. Specimen Management priorities
Execute tactical marketing initiatives including value proposition deployment, sales enablement tools, campaigns, and launch readiness
Support lifecycle management activities such as line extensions, in-market optimization, and sunset planning
Partner cross-functionally with Sales, Finance, Supply Chain, Regulatory, and Global Marketing to ensure alignment and timely delivery
Home & Alternative Collection
Support marketing initiatives related to home collection and alternative care settings, including decentralized testing and consumer-adjacent use cases
Adapt portfolio messaging, value propositions, and tools to address home collection scenarios while maintaining brand and compliance alignment
Partner with Innovation, Global Marketing, and Commercial teams to support pilot programs and targeted market initiatives
Contribute to understanding customer, patient, and channel needs within emerging care models
Internal Insights & Voice of Customer
Support collection and synthesis of internal and external insights including field feedback, customer interactions, and competitive intelligence
Translate insights into actionable inputs to inform marketing plans, messaging refinement, and execution priorities
Maintain structured understanding of customer needs and competitive dynamics
Ensure insights are documented and shared across the team
Performance Tracking & Analytics
Track portfolio performance metrics including sales trends, forecast assumptions, and initiative impact
Support post-launch reviews and ongoing performance assessments
Enable data-driven execution through disciplined reporting and analysis
About You:
You combine your analytical rigor, with a customer-centric thinking to provide execution excellence.
Minimum Required Education and Experience:
Bachelor’s degree required; MBA or advanced degree preferred
At least 4 years of experience in marketing, product management, or commercial roles
Strong analytical and tactical skills, including spreadsheet proficiency, collateral development, forecasting, and competitive analysis
Demonstrated creativity in marketing tactics and problem-solving
Ability to influence cross-functional teams and manage competing priorities in a high-growth environment.
Excellent oral and written communication skills; active listener and effective team player
Track record of continuous learning and adaptability
Ability to travel up to 30% domestically
Preferred Qualifications
Master's Degree
Experience in Healthcare, Med Device, Diagnostics or Life Sciences
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
- Annual Bonus
- Potential Discretionary LTI Bonus
- Potential reimbursement of vehicle use/mileage
- Potential reimbursement of phone use
Health and Well-being Benefits
- Medical coverage
- Health Savings Accounts
- Flexible Spending Accounts
- Dental coverage
- Vision coverage
- Hospital Care Insurance
- Critical Illness Insurance
- Accidental Injury Insurance
- Life and AD&D insurance
- Short-term disability coverage
- Long-term disability insurance
- Long-term care with life insurance
Other Well-being Resources
- Anxiety management program
- Wellness incentives
- Sleep improvement program
- Diabetes management program
- Virtual physical therapy
- Emotional/mental health support programs
- Weight management programs
- Gastrointestinal health program
- Substance use management program
- Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
- BD 401(k) Plan
- BD Deferred Compensation and Restoration Plan
- 529 College Savings Plan
- Financial counseling
- Baxter Credit Union (BCU)
- Daily Pay
- College financial aid and application guidance
Life Balance Programs
- Paid time off (PTO), including all required State leaves
- Educational assistance/tuition reimbursement
- MetLife Legal Plan
- Group auto and home insurance
- Pet insurance
- Commuter benefits
- Discounts on products and services
- Academic Achievement Scholarship
- Service Recognition Awards
- Employer matching donation
- Workplace accommodations
Other Life Balance Programs
- Adoption assistance
- Backup day care and eldercare
- Support for neurodivergent adults, children, and caregivers
- Caregiving assistance for elderly and special needs individuals
- Employee Assistance Program (EAP)
- Paid Parental Leave
- Support for fertility, birthing, postpartum, and age-related hormonal changes
Leave Programs
- Bereavement leaves
- Military leave
- Personal leave
- Family and Medical Leave (FML)
- Jury and Witness Duty Leave
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
USA NJ - Franklin LakesAdditional Locations
Work Shift
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
$120,300.00 - $192,400.00 USD AnnualPerfil de Éxito
¿Qué distingue a los profesionales de Marketing exitosos? Es probable que prosperes en Marketing en BD si eres:
- Orientado/a a resultados
- Iniciativa propia
- Estratégico/a
- Colaborativo/a
- Imaginativo/a
- Adaptable
¿Listo/a para generar un impacto?
En BD, el marketing es un motor de crecimiento. Este es un entorno para profesionales de marketing que buscan influencia y responsabilidad. Trabajarás en estrecha colaboración con los equipos de ventas, I+D y liderazgo para dar vida a las estrategias, respaldado/a por datos sólidos, marcas confiables y la libertad de innovar con propósito.
Descubre cómo el trabajo de BD genera un impacto real y humano en la vida de los pacientes — exactamente el tipo de narrativa poderosa que los profesionales de marketing de BD amplifican cada día.
Escucha de nuestros asociados
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"Había escuchado cosas muy buenas sobre BD y la cultura dentro de la empresa. Cuando me reuní con el reclutador, quise asegurarme de que la conversación fuera tanto sobre si BD era una buena opción para mí como sobre si yo era una buena opción para la compañía. Realmente no puedo dejar de destacar lo increíble que es la cultura de BD."
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"En BD, tengo la libertad de mantenerme curioso, buscar retroalimentación y adoptar la innovación. Esta cultura me motiva a salir de mi zona de confort y entregar resultados significativos. Lo que realmente distingue a BD es cómo las perspectivas diversas no solo son bienvenidas, sino celebradas—lo que conduce a soluciones más innovadoras y un sentido más fuerte de unidad. Aquí, desafiar el status quo va de la mano con el respeto mutuo y el apoyo al crecimiento de cada uno."
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"Hay tantas oportunidades aquí. No es probable que nos quedemos sin áreas para apoyar y educar a nuestros clientes y ayudar a mejorar el cuidado del paciente en BD. Además de mi propio crecimiento, he visto a muchos compañeros avanzar dentro de la organización con oportunidades adicionales. No hay un solo día en que no sea desafiada aquí."
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"'En BD, nuestra cultura de aprendizaje continuo y mentalidad de crecimiento nos empodera para prosperar en nuestros roles. A través del desarrollo continuo y la colaboración interfuncional, mejoramos nuestras habilidades y conocimiento de productos—impulsando la innovación y la excelencia operacional. Al adoptar la adaptabilidad y la responsabilidad, amplificamos nuestro impacto, entregando valor excepcional tanto dentro de la organización como a los clientes que servimos, promoviendo la excelencia en soluciones de salud."
Beneficios
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Compensación Competitiva
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Planes de ahorro para la jubilación
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Cobertura médica
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Permisos de ausencia pagados
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Licencia Parental
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Plan de asistencia al empleado
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Recompensas y Reconocimiento
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