We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Reporting to the Senior Marketing Manager Vascular EU, you will lead the strategic and tactical marketing activities for the Liver Stent Graft portfolio, driving launch excellence and accelerating the adoption of BD's innovative solutions across Europe. As an individual contributor, you will partner closely with country marketing and sales teams to develop and execute launch strategies, activate priority accounts, build clinical advocacy, engage key opinion leaders, and deliver high-impact programs that drive awareness, adoption and sustainable growth.

You will play a key role in translating launch momentum into long-term commercial success through disciplined opportunity management, market development initiatives, professional education and customer engagement, helping establish BD as a leader across the region.

Main responsibilities will include:

• Drive growth and performance: Own revenue and unit targets for Liverty across Europe through focused, data-driven strategies and consistent execution.

• Shape the market: Develop and implement country-specific strategies that position BD as the partner of choice for physicians and healthcare systems.

• Foster collaboration: Work closely with Sales, Medical Affairs, Market Access, Market Development and Regulatory teams to ensure aligned and impactful initiatives.

• Engage with KOLs and HCPs: Strengthen relationships with existing key opinion leaders and identify new clinical partners in collaboration with country teams.

• Lead engagement initiatives: Support physician engagement programs, workshops and Centers of Excellence to keep BD at the forefront of clinical education and innovation.

• Execute with excellence: Design and implement marketing campaigns, advisory boards and major congress activities that deliver measurable impact.

• Empower local success: Provide tools, content and strategic direction to help local teams customize plans, accelerate adoption and reach business goals.

• Launch and manage lifecycle: Ensure launch readiness for new products and seamless coordination from regional to local execution.

• Translate insights into action: Analyze market data, trends and competitive intelligence to identify opportunities and guide portfolio strategy.

• Continuously improve: Test new ideas, evaluate performance and refine marketing programs to maximize impact and ROI.

About you:

• Bachelor’s degree in Business, Marketing or related field.

• 5+ years of experience in product or marketing management within the healthcare or MedTech industry.

• Demonstrated success in multi-country product launches and portfolio management. Familiarity with European healthcare systems and decision-making processes.

• Experience in both upstream and downstream marketing, ideally within medical devices or healthcare technology.

• Willingness to travel up to 50% across the region.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

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