Deputy Marketing Manager
In-Office, Gurgaon, Haryana
- ID de la oferta
- R-553325
- Category
- Marketing
- Location
- Gurgaon, India
Construye una carrera en marketing donde la estrategia, la creatividad y el impacto comercial convergen
En BD, los profesionales de Marketing definen cómo las soluciones de salud son comprendidas, adoptadas y confiadas. Traducirás innovación de vanguardia en valor claro – trabajando a través de marcas, portafolios y mercados para impulsar el crecimiento, fortalecer el engagement con clientes y apoyar mejores resultados para los pacientes.
Ya sea que tu experiencia provenga del ámbito digital, gestión de productos, desarrollo de negocios, comunicaciones o marketing comercial, BD ofrece la escala, los recursos y la autonomía para construir ideas que generen resultados – y una carrera que continúa avanzando. Al unirte a una de las compañías de tecnología médica más grandes del mundo, darás forma a soluciones que influyen en los sistemas de salud a nivel global.
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Deputy Marketing Manager – Urology & Critical Care (UCC)
The Deputy Marketing Manager is responsible for driving sustainable growth of the Urology & Critical Care portfolio through strategic marketing, market development, product lifecycle management and commercial execution. The role partners closely with Sales, Medical Affairs, Regulatory, Finance, Supply Chain and Global Marketing teams to accelerate market penetration, strengthen customer engagement, support new product launches and achieve business objectives.
The incumbent will play a critical role in identifying growth opportunities, shaping market development strategies, fostering KOL partnerships, and ensuring excellent execution of marketing initiatives that drive revenue, profitability, and customer adoption.
Key Responsibilities
Business & Portfolio Growth
- Support development and execution of annual marketing plans aligned with business objectives.
- Drive portfolio growth through market share gain, category creation, customer conversion and new customer acquisition.
- Monitor business performance, identify growth opportunities, and recommend corrective actions.
- Conduct market analysis, customer segmentation, and competitive assessments to guide strategic decision-making.
Product Lifecycle Management
- Manage the complete product lifecycle from launch planning to commercialization and portfolio optimization.
- Develop product positioning, value propositions, messaging, and promotional strategies.
- Partner with regional and global marketing teams to support launches and product expansion initiatives.
- Build business cases for new products, market opportunities, and strategic investments.
Market Development & Clinical Engagement
- Lead market development initiatives to increase therapy awareness and adoption.
- Develop and maintain strong relationships with Key Opinion Leaders (KOLs), clinical stakeholders, and professional societies.
- Organize educational programs, CMEs, workshops, symposiums, and advisory boards.
- Support generation and dissemination of clinical evidence and customer success stories.
Commercial Excellence
- Develop marketing campaigns and sales enablement tools that improve customer engagement and conversion.
- Provide field support through customer visits, product evaluations, demonstrations, and strategic account planning.
- Track campaign effectiveness and optimize marketing investments based on ROI.
- Deliver regular competitive intelligence and market insights to the commercial organization.
Financial & Business Planning
- Manage assigned marketing budgets and ensure efficient utilization of resources.
- Support forecasting, demand planning, pricing strategy, and business reviews.
- Drive profitability initiatives through product mix optimization and value-based commercialization strategies.
Cross-Functional Leadership
- Collaborate effectively with Sales, Medical Affairs, Regulatory, Quality, Supply Chain, and Finance teams.
- Lead cross-functional projects and business initiatives.
- Support capability building of sales teams through product training and coaching.
- Mentor junior marketing associates and contribute to succession planning and talent development.
Key Performance Indicators (KPIs)
- Achievement of revenue and market share targets.
- Successful execution of product launches and commercialization plans.
- Growth in therapy adoption and market penetration.
- KOL engagement and educational program effectiveness.
- Marketing ROI and campaign effectiveness.
- Pricing realization and profitability improvement.
- Forecast accuracy and budget management.
- Sales force capability enhancement and customer engagement metrics.
Qualifications & Experience
- MBA in Marketing, Healthcare Management, or equivalent preferred.
- Bachelor's degree in Life Sciences, Pharmacy, Biomedical Engineering, Business, or related field.
- 5–8 years of marketing and commercial experience in Medical Devices, Healthcare, Life Sciences, or Pharmaceuticals.
- Experience in product management, portfolio management, market development, or strategic marketing.
- Strong analytical, commercial, communication, and stakeholder management skills.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visithttps://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
IND Gurgaon - Signature Towers BAdditional Locations
Work Shift
Perfil de Éxito
¿Qué distingue a los profesionales de Marketing exitosos? Es probable que prosperes en Marketing en BD si eres:
- Orientado/a a resultados
- Iniciativa propia
- Estratégico/a
- Colaborativo/a
- Imaginativo/a
- Adaptable
¿Listo/a para generar un impacto?
En BD, el marketing es un motor de crecimiento. Este es un entorno para profesionales de marketing que buscan influencia y responsabilidad. Trabajarás en estrecha colaboración con los equipos de ventas, I+D y liderazgo para dar vida a las estrategias, respaldado/a por datos sólidos, marcas confiables y la libertad de innovar con propósito.
Descubre cómo el trabajo de BD genera un impacto real y humano en la vida de los pacientes — exactamente el tipo de narrativa poderosa que los profesionales de marketing de BD amplifican cada día.
Escucha de nuestros asociados
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"Había escuchado cosas muy buenas sobre BD y la cultura dentro de la empresa. Cuando me reuní con el reclutador, quise asegurarme de que la conversación fuera tanto sobre si BD era una buena opción para mí como sobre si yo era una buena opción para la compañía. Realmente no puedo dejar de destacar lo increíble que es la cultura de BD."
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"En BD, tengo la libertad de mantenerme curioso, buscar retroalimentación y adoptar la innovación. Esta cultura me motiva a salir de mi zona de confort y entregar resultados significativos. Lo que realmente distingue a BD es cómo las perspectivas diversas no solo son bienvenidas, sino celebradas—lo que conduce a soluciones más innovadoras y un sentido más fuerte de unidad. Aquí, desafiar el status quo va de la mano con el respeto mutuo y el apoyo al crecimiento de cada uno."
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"Hay tantas oportunidades aquí. No es probable que nos quedemos sin áreas para apoyar y educar a nuestros clientes y ayudar a mejorar el cuidado del paciente en BD. Además de mi propio crecimiento, he visto a muchos compañeros avanzar dentro de la organización con oportunidades adicionales. No hay un solo día en que no sea desafiada aquí."
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"'En BD, nuestra cultura de aprendizaje continuo y mentalidad de crecimiento nos empodera para prosperar en nuestros roles. A través del desarrollo continuo y la colaboración interfuncional, mejoramos nuestras habilidades y conocimiento de productos—impulsando la innovación y la excelencia operacional. Al adoptar la adaptabilidad y la responsabilidad, amplificamos nuestro impacto, entregando valor excepcional tanto dentro de la organización como a los clientes que servimos, promoviendo la excelencia en soluciones de salud."
Beneficios
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Compensación Competitiva
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Planes de ahorro para la jubilación
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Cobertura médica
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Permisos de ausencia pagados
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Licencia Parental
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Plan de asistencia al empleado
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Recompensas y Reconocimiento
Parece que aún no has visto ninguna vacante. Busca oportunidades abiertas ahora mismo.
Parece que aún no has guardado ninguna vacante. Busca oportunidades abiertas ahora mismo.
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