Senior International Interventional Radiology Marketing Manager
In-Office, Tempe, AZ
- Job ID
- R-541837
- Category
- Marketing
- Location
- Tempe, Arizona
Build a marketing career where strategy, creativity and commercial impact converge
At BD, Marketing professionals shape how healthcare solutions are understood, adopted and trusted. You'll translate cutting-edge innovation into clear value – working across brands, portfolios and markets to drive growth, strengthen customer engagement and support better patient outcomes.
Whether your background is in digital, product management, business development, communications or commercial marketing, BD offers the scale, resources and autonomy to build ideas that perform – and a career that continues to move forward. By joining one of the largest global medical technology companies, you'll shape solutions that influence healthcare systems worldwide.
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
About the business unit:
BD Interventional (BDI) focus on leading innovation and life-enhancing devices in the field of surgical, endovascular, urological and critical care interventions aiming at advancing the treatment of high burden diseases and enabling surgical and interventional procedures.
About the role:
The International IR Lead is responsible for shaping and executing the marketing strategy across regions to accelerate growth within the IR Platform. This role is responsible for aligning regional marketing initiatives with platform objectives, overseeing market analysis, and developing differentiated strategies to enhance brand presence and competitive positioning. The International IR Lead partners cross-functionally with regional teams and commercial operations, to ensure operational readiness and sustained execution.
Key responsibilities include:
- Partner with the regions to develop strategic growth plans, focusing on market development, expansion and competitive differentiation aligned with platform strategy.
- Partner with regional teams to analyze market data and identify emerging trends. Assess the global competitive landscape and leverage customer insights to drive strategic differentiation
- Lead global market modeling to identify and monitor key growth opportunities and inform capacity planning.
- Partner with Commercial Operations to ensure adequate supply and sustained project execution.
- Collaborate internally across functions including Marketing, R&D, Medical and Regions and externally by going to conferences, studying trends, understanding guidelines and studies, working with KOL’s etc. to identify customer-driven insights and opportunities.
- Act as a liaison to regional teams, ensuring marketing plans support global strategy and revenue targets.
- Lead development of global education tools, communication programs, training, and budget impact models.
- Partner with innovation team to identify and drive key innovation projects to drive growth and expansion globally, including organic and potential acquisition or investment opportunities.
- Lead portfolio reviews with regional teams to ensure alignment and performance optimization. Identify portfolio gaps within regions, focusing on underperforming products and potential areas for improvement.
- Implement comprehensive portfolio strategies to optimize product mix and increase profitability.
Required education and experience
- Bachelor’s degree in marketing, business, or a technical field
- At least 7 years of experience in marketing, product management, or in an international business role.
- Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities.
- Action oriented with demonstrated ability to drive results.
- Demonstrated interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven.
- Thorough understanding of global laws and regulations related to the approvals, sales and marketing regulation
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visithttps://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
USA AZ - Tempe HeadquartersAdditional Locations
Work Shift
Success Profile
What sets successful Marketing professionals apart? You're likely to thrive in Marketing at BD if you are:
- Results driven
- Self-starter
- Strategic
- Collaborative
- Imaginative
- Adaptable
Ready to make an impact?
At BD, marketing is a growth engine. This is an environment for marketers who want influence and accountability. You'll partner closely with sales, R&D and leadership to bring strategies to life, supported by strong data, trusted brands and the freedom to innovate with purpose.
Watch how BD's work makes a real, human impact on a patient's life — exactly the type of powerful narrative BD marketers amplify every day.
Hear from Our Associates
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"I had heard good things about BD and the culture within. When I met with the recruiter, I wanted to make sure the conversation was as much about whether BD was a good fit for me as it was about me being a good fit for the company. I truly cannot say enough about how awesome the BD culture is."
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"At BD, I'm empowered to stay curious, seek feedback, and embrace innovation. This culture motivates me to step beyond my comfort zone and deliver meaningful results. What truly sets BD apart is how diverse perspectives are not only welcomed but celebrated—leading to more innovative solutions and a stronger sense of unity. Here, challenging the status quo goes hand-in-hand with mutual respect and support for each other's growth."
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"There are so many opportunities here. We are not likely to run out of areas to support and educate our customers and help improve patient care at BD. In addition to my own growth, I've seen a lot of co-workers move through the organization with additional opportunities. There is never a day that I am not challenged here."
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"At BD, our culture of continuous learning and growth mindset empowers us to thrive in our roles. Through ongoing development and cross-functional collaboration, we enhance our skills and product expertise—driving innovation and operational excellence. By embracing adaptability and accountability, we amplify our impact, delivering exceptional value both within the organization and the customers we serve, advancing excellence in healthcare solutions."
Benefits
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Competitive Compensation
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Retirement Plans
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Healthcare Coverage
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Paid Time Off
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Parental Leave
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Employee Assistance Program
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Rewards & Recognition
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