Market Development Manager, Upstream Marketing
In-Office, Minato-ku, Tokyo
- Job ID
- R-544304
- Category
- Marketing
- Location
- Japan
Build a marketing career where strategy, creativity and commercial impact converge
At BD, Marketing professionals shape how healthcare solutions are understood, adopted and trusted. You'll translate cutting-edge innovation into clear value – working across brands, portfolios and markets to drive growth, strengthen customer engagement and support better patient outcomes.
Whether your background is in digital, product management, business development, communications or commercial marketing, BD offers the scale, resources and autonomy to build ideas that perform – and a career that continues to move forward. By joining one of the largest global medical technology companies, you'll shape solutions that influence healthcare systems worldwide.
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
ポジション概要
Market Development Manager, Upstream Marketingは、マーケットアクセスの最大化と新製品ローンチの成功を主導し、事業成長に直結する戦略的な役割を担います。市場導入戦略の策定から実行、主要プロジェクトのリードまで、事業部の成長に大きなインパクトを与えるポジションです。医療現場・患者様への貢献を実感しながらキャリアを築ける重要な機会です。
今後の事業部ビジネスの発展のため、新規に本ポジションを募集いたします。
業務内容
- マーケットアクセス最大化に向けた戦略プロジェクトの企画・推進・実行
- 重点製品の導入および市場拡大を目的としたビジネスプランの策定・提案・実行
- パイプライン製品および新製品の日本市場導入に向けた評価・戦略立案・推進
- 事業成長に貢献する各種アドホックプロジェクトの企画・遂行
- 主要プロジェクトの進捗管理、ガバナンスの確立、およびクロスファンクショナル連携の推進
- プロジェクト推進を加速させるためのツール・アプローチ・フレームワークの導入・改善提案
- グローバル、APAC、およびBD／Medicon Japanの主要ステークホルダーと連携し、新製品導入に必要な体制・支援の確保
必須経験
- 医療機器業界におけるマーケティングまたはプロダクトマネジメントの経験を5年以上有すること
- 製品上市（ローンチ）および商業化の実績を有すること
- ビジネスプランおよびビジネスケースの立案・実行に関する実務経験
- KOL（Key Opinion Leader）との関係構築およびエンゲージメントの実務経験
- 大卒以上（学士号以上）
必須条件
- 戦略的かつ論理的に物事を考え、課題解決に導ける能力
- 新たな戦略・施策・仕組みを企画・構築できる力
- ビジネス視点に基づいた意思決定力
- 社内外ステークホルダーとの高いコミュニケーション力および交渉力
- チームワークを重視し、主体的に協働できる方
- 日本語：ネイティブレベル、英語：ビジネスレベル（グローバル会議でプレゼンできるレベル）
- Microsoft Office（Excel・PowerPoint 等）の実務スキル
歓迎条件
- 日本の医療制度・保険償還制度に関する知識
- 行政、学会、規制当局などとの折衝経験
- プロジェクトマネジメントの実務経験
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visithttps://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
.
Primary Work Location
JPN Tokyo - Minato-kuAdditional Locations
Work Shift
Success Profile
What sets successful Marketing professionals apart? You're likely to thrive in Marketing at BD if you are:
- Results driven
- Self-starter
- Strategic
- Collaborative
- Imaginative
- Adaptable
Ready to make an impact?
At BD, marketing is a growth engine. This is an environment for marketers who want influence and accountability. You'll partner closely with sales, R&D and leadership to bring strategies to life, supported by strong data, trusted brands and the freedom to innovate with purpose.
Watch how BD's work makes a real, human impact on a patient's life — exactly the type of powerful narrative BD marketers amplify every day.
Hear from Our Associates
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"I had heard good things about BD and the culture within. When I met with the recruiter, I wanted to make sure the conversation was as much about whether BD was a good fit for me as it was about me being a good fit for the company. I truly cannot say enough about how awesome the BD culture is."
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"At BD, I'm empowered to stay curious, seek feedback, and embrace innovation. This culture motivates me to step beyond my comfort zone and deliver meaningful results. What truly sets BD apart is how diverse perspectives are not only welcomed but celebrated—leading to more innovative solutions and a stronger sense of unity. Here, challenging the status quo goes hand-in-hand with mutual respect and support for each other's growth."
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"There are so many opportunities here. We are not likely to run out of areas to support and educate our customers and help improve patient care at BD. In addition to my own growth, I've seen a lot of co-workers move through the organization with additional opportunities. There is never a day that I am not challenged here."
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"At BD, our culture of continuous learning and growth mindset empowers us to thrive in our roles. Through ongoing development and cross-functional collaboration, we enhance our skills and product expertise—driving innovation and operational excellence. By embracing adaptability and accountability, we amplify our impact, delivering exceptional value both within the organization and the customers we serve, advancing excellence in healthcare solutions."
Benefits
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Competitive Compensation
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Retirement Plans
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Healthcare Coverage
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Paid Time Off
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Parental Leave
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Employee Assistance Program
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Rewards & Recognition
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