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EMEA Product & Growth Marketing Manager, Research Instruments Multi-location

Remote, Multiple Locations

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Job ID
R-552588
Category
Marketing
Location
Multiple Locations

Build a marketing career where strategy, creativity and commercial impact converge

At BD, Marketing professionals shape how healthcare solutions are understood, adopted and trusted. You'll translate cutting-edge innovation into clear value – working across brands, portfolios and markets to drive growth, strengthen customer engagement and support better patient outcomes.

Whether your background is in digital, product management, business development, communications or commercial marketing, BD offers the scale, resources and autonomy to build ideas that perform – and a career that continues to move forward. By joining one of the largest global medical technology companies, you'll shape solutions that influence healthcare systems worldwide.

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Reporting to the EMEA Senior Marketing Manager, Research Solutions, the EMEA Product & Growth Marketing Manager is responsible for driving revenue growth, market expansion, and customer adoption across the Research Instruments portfolio in EMEA. This role combines product management, commercialization, and growth marketing to accelerate pipeline generation, customer acquisition, and workflow adoption.

Working within a highly matrixed organization, you will partner with Global Marketing, Sales, Digital Marketing, Commercial Excellence, Field Applications, Service, and Channel teams to develop and execute growth strategies that deliver measurable business results.

Location: Hybrid, ideally near a Waters office
Travel: 30-40% across EMEA

Key Responsibilities

  • Own and execute the EMEA growth strategy for the assigned portfolio, delivering revenue, market share, and pipeline objectives.

  • Lead commercialization and launch activities, ensuring successful regional adoption of new products and solutions.

  • Develop integrated marketing campaigns to drive awareness, demand generation, customer acquisition, and conversion.

  • Partner with Sales and Commercial Leadership to increase instrument placements, workflow adoption, software attachment, and service utilization.

  • Gather customer and market insights to identify growth opportunities, competitive threats, and future portfolio needs.

  • Develop sales enablement tools, training, and value propositions that strengthen commercial execution.

  • Utilize CRM, marketing automation, and performance analytics to measure impact and optimize marketing investments.

  • Influence and align cross-functional stakeholders across global and regional teams to achieve business goals.

Required Qualifications

  • Bachelor's degree in Life Sciences, Biotechnology, Biomedical Sciences, Business, or a related field.

  • 7+ years of experience in Product Management, Marketing, Commercial Excellence, Business Development, or Sales within Life Sciences or Scientific Instrumentation.

  • Proven success in commercializing complex technologies and driving business growth.

  • Experience developing go-to-market strategies, demand generation programs, and product launches.

  • Strong stakeholder management and influencing skills within a global matrix environment.

Preferred Qualifications

  • Master's degree, MBA, or PhD.

  • Experience in digital marketing, account-based marketing, or growth marketing.

  • Knowledge of research, biotechnology, or scientific instrumentation markets.

  • Strong analytical and data-driven decision-making skills

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

ESP Barcelona

Additional Locations

GBR Winnersh - Eskdale Road, POL Warsaw - ul. Osmanska

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

€59,200.00 - €94,750.00 EUR Annual
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Success Profile

What sets successful Marketing professionals apart? You're likely to thrive in Marketing at BD if you are:

  • Results driven
  • Self-starter
  • Strategic
  • Collaborative
  • Imaginative
  • Adaptable

Ready to make an impact?

At BD, marketing is a growth engine. This is an environment for marketers who want influence and accountability. You'll partner closely with sales, R&D and leadership to bring strategies to life, supported by strong data, trusted brands and the freedom to innovate with purpose.

Watch how BD's work makes a real, human impact on a patient's life — exactly the type of powerful narrative BD marketers amplify every day.

Hear from Our Associates

  • "I had heard good things about BD and the culture within. When I met with the recruiter, I wanted to make sure the conversation was as much about whether BD was a good fit for me as it was about me being a good fit for the company. I truly cannot say enough about how awesome the BD culture is."

  • "At BD, I'm empowered to stay curious, seek feedback, and embrace innovation. This culture motivates me to step beyond my comfort zone and deliver meaningful results. What truly sets BD apart is how diverse perspectives are not only welcomed but celebrated—leading to more innovative solutions and a stronger sense of unity. Here, challenging the status quo goes hand-in-hand with mutual respect and support for each other's growth."

  • "There are so many opportunities here. We are not likely to run out of areas to support and educate our customers and help improve patient care at BD. In addition to my own growth, I've seen a lot of co-workers move through the organization with additional opportunities. There is never a day that I am not challenged here."

  • "At BD, our culture of continuous learning and growth mindset empowers us to thrive in our roles. Through ongoing development and cross-functional collaboration, we enhance our skills and product expertise—driving innovation and operational excellence. By embracing adaptability and accountability, we amplify our impact, delivering exceptional value both within the organization and the customers we serve, advancing excellence in healthcare solutions."

Benefits

  • Competitive Compensation

  • Retirement Plans

  • Healthcare Coverage

  • Paid Time Off

  • Parental Leave

  • Employee Assistance Program

  • Professional Development

  • Rewards & Recognition

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