Skip to main content

Director of PR and Communications

In-Office, Franklin Lakes, NJ

Apply Now
Job ID
R-542474
Category
Communications & Public Relations
Location
Franklin Lakes, New Jersey

Lead the work that keeps us moving

At BD, Corporate professionals power the systems, decisions and capabilities that enable our global business to perform and grow. You'll partner across functions, regions and leadership levels to solve complex challenges, drive operational excellence and support the teams closest to customers and healthcare providers.

Across our corporate functions, BD offers opportunities which allow you to deliver results that matter, take ownership of your impact, and grow your career in an organization built for long-term success. As one of the largest global medical technology companies, BD offers the scale, reach and innovation footprint to help you make an impact across healthcare systems worldwide.

Without you, advancing the world of health™ wouldn't be possible.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

We are the makers of possible ! 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Director, Strategic PublicRelationsis responsible forexecuting proactive, high-impact public relations strategies that advance BD’s innovation story as the world’s premier pure-play medical technology company. This role focuses on product,technologyand innovation communications across BD’s high-growth market opportunities within the Medical Essentials, Interventional and BioPharma Systems segments. The position plays a critical role in shapingperceptionof BD across its key stakeholders.

Responsibilities 

  • Lead execution of proactive public relations strategies that elevate BD’s product innovation, technologyleadershipand growth priorities.

  • Drive earned-media storytelling for product launches, regulatory milestones, customerwinsand strategic partnershipsacross priority business segments.

  • Translate complex medical technologies and clinical applications into clear, compelling narratives for business,healthcareand trade media.

  • Develop andmaintainstrong relationships with top-tier national, healthcare,technologyand trade reporters.

  • Prepare senior leaders with messaging, briefing materials and media coaching.

  • Identifymedia trends and white-space opportunities that reinforce BD’s leadership inthe medical technology industry

  • Collaborate closely with social,digitaland content leaders to ensure earned media is amplified throughsocial,ownedand paid channels.

  • Partner with segment, businessunitand marketing teams to align messaging,timingand narrative consistency.

  • Provide issues and crisis communications support as needed, in coordination with PR leadership.

  • Manage external agencies and partners to ensure high-quality execution and accountability.

  • Serve as an active member of the PR leadership teamthat creates an environment in which communicators can thrive in their current roles and grow in their future careers

Qualifications:

  • Bachelor’s degree in journalism, public relations,communicationsora relatedfield.

  • Extensive experience in public relations or strategic communications, with a strong emphasis onmedia relations,productPR,and innovation storytelling.

  • Demonstrated success executing proactive earned-media strategies for complex products or technologies.

  • Experience working in healthcare, medical technology, lifesciencesor other highly regulated industries.

  • Ability to distill technical or clinical concepts into clear, media-relevant messaging.

  • Experience supporting issues and crisis communications with sound judgment and message discipline.

  • Exceptional writing,editingand storytelling skills; deep familiarity with AP Style.

  • Strong strategic thinking skills paired with a hands-on, execution-oriented mindset.

  • Collaborative leadership style with experience partnering across functions and with senior executives.

  • Understandshow earned media integrates with owned,socialand paid channels to drive impact.

Why Join Us?

A career at BD means being part of a team that values your opinions andcontributionsand that encourages you to bring your authentic self to work.It’salso a place where we help each other be great, we dowhat’sright, we hold each other accountable and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization’s investment in BD University, you will continually level up your tech skills andexpertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD,you’lldiscover a culture in which you can learn,growand thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton,Dickinsonand Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and otherlegally-protectedcharacteristics.

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:

  • Annual Bonus

  • PotentialDiscretionaryLTIBonus 

Health and Well-being Benefits

  • Medical coverage 

  • Health Savings Accounts 

  • Flexible Spending Accounts 

  • Dental coverage 

  • Vision coverage 

  • Hospital Care Insurance 

  • Critical Illness Insurance 

  • Accidental Injury Insurance 

  • Life and AD&D insurance 

  • Short-term disability coverage 

  • Long-term disability insurance 

  • Long-term care with life insurance 

Other Well-being Resources

  • Anxiety management program 

  • Wellness incentives 

  • Sleep improvement program 

  • Diabetes management program 

  • Virtual physical therapy 

  • Emotional/mental health support programs 

  • Weight management programs 

  • Gastrointestinal health program 

  • Substance use management program 

  • Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit 

Retirement and Financial Well-being

  • BD 401(k) Plan 

  • BD Deferred Compensation and Restoration Plan 

  • 529 College Savings Plan 

  • Financial counseling 

  • Baxter Credit Union (BCU) 

  • Daily Pay 

  • College financial aid and application guidance 

Life Balance Programs

  • Paid time off (PTO), including all required State leaves 

  • Educational assistance/tuition reimbursement 

  • MetLife Legal Plan 

  • Group auto and home insurance 

  • Pet insurance 

  • Commuter benefits 

  • Discounts on products and services 

  • Academic Achievement Scholarship 

  • Service Recognition Awards 

  • Employer matching donation 

  • Workplace accommodations 

Other Life Balance Programs

  • Adoptionassistance

  • Backup day care and eldercare 

  • Support for neurodivergent adults, children, and caregivers 

  • Caregivingassistanceforelderly and special needs individuals 

  • Employee Assistance Program (EAP) 

  • Paid Parental Leave 

  • Support for fertility, birthing, postpartum, and age-related hormonal changes 

Leave Programs

  • Bereavement leaves 

  • Military leave 

  • Personal leave 

  • Family and Medical Leave (FML) 

  • Jury and Witness Duty Leave

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

.

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$169,700.00 - $305,700.00 USD Annual
Apply Now

Success Profile

What sets successful Corporate professionals apart? Discover the top traits which allow someone to thrive at BD – could that be you?

  • Adaptable
  • Collaborative
  • Proactive
  • Problem-solver
  • Results-driven
  • Self-Starter

Ready for your next challenge?

This is an environment for professionals who want influence, accountability and visibility. You'll collaborate with teams around the world, advise leaders and help translate bold strategy into measurable outcomes that strengthen our business and advance healthcare worldwide

See how BD transforms possibility into progress through relentless innovation and purposeful collaboration. See what it means to build the future of health — together with BD.

Hear from Our Associates

  • "BD attracts people who are genuinely aligned with our BD values. I honestly see this every day in the people I work with, delivering results that matter. Our culture at BD is supportive and collaborative, reflecting my personal values."

  • "My professional growth has been supported in many ways - from offering opportunities to earn certifications to enabling role changes that helped me develop. Sometimes, this meant a complete shift in responsibilities, allowing me to gain new knowledge and explore a different career path."

  • "In finance, we are not at the front lines with patients or customers. However, we gain a profound understanding of how financial insights can help drive impactful strategies. These strategies, in turn, positively affect healthcare and, ultimately, help people to live a healthy life. It's a rewarding feeling to know you are part of that."

  • "I was drawn to the company because healthcare is a stable, but growing industry and people need our products and solutions to receive the care they deserve. BD is well respected in the industry, and I feel very respected as an associate of the company. The People Managers at BD treat you professionally and I've had several good managers here."

Benefits

  • Competitive Compensation

  • Retirement Plans

  • Healthcare Coverage

  • Paid Time Off

  • Parental Leave

  • Employee Assistance Program

  • Professional Development

  • Rewards & Recognition

Explore Location

See the area you'll be working in.

Start Exploring

Looks like you haven't viewed any jobs yet, search open opportunities now.

Looks like you haven't saved any jobs yet, search open opportunities now.

Join Our Talent Pool

Sign up to get the latest company news, events, and future opportunities straight to your inbox.

Join Our Talent Pool

Sign Up for Job Alerts

Create a job alert to be notified when positions that match your skills and location become available.