European Marketing Manager, Liver & Heart Portfolio
In-Office, Multiple Locations
- Job ID
- R-554244
- Category
- Marketing
- Location
- Multiple Locations
Build a marketing career where strategy, creativity and commercial impact converge
At BD, Marketing professionals shape how healthcare solutions are understood, adopted and trusted. You'll translate cutting-edge innovation into clear value – working across brands, portfolios and markets to drive growth, strengthen customer engagement and support better patient outcomes.
Whether your background is in digital, product management, business development, communications or commercial marketing, BD offers the scale, resources and autonomy to build ideas that perform – and a career that continues to move forward. By joining one of the largest global medical technology companies, you'll shape solutions that influence healthcare systems worldwide.
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
BD is seeking an experienced and strategic Senior Marketing Manager Europe to lead the growth agenda for two key interventional portfolios: Liverty™ TIPS in liver disease and True™ Balloon in structural heart.
This is a highly visible European leadership role where you will define strategy, drive market development, accelerate therapy adoption, and deliver commercial growth across multiple countries. You will work at the intersection of marketing, sales, medical affairs, market access, and global product teams to shape the future of these innovative therapies.
Location: Eysins (Switzerland), Frankfurt (Germany), Madrid Area (Spain)
Travel: Approximately 30% across Europe
What You'll Do
- Define and execute the European growth strategy and multi-year roadmap for both portfolios.
- Identify new market opportunities, expand adoption, and develop priority accounts and geographies.
- Lead major product launches, lifecycle management initiatives, and commercial acceleration programs.
- Partner closely with country teams to translate strategy into measurable business results.
- Influence global portfolio, innovation, evidence generation, and lifecycle decisions.
- Build strong relationships with key physicians, clinical stakeholders, and professional societies.
- Lead, coach, and develop a team of two Product Managers.
- Drive performance through data, forecasting, business planning, and disciplined execution.
What We're Looking For
- 10+ years of progressive experience in MedTech or healthcare.
- Proven success in European or multi-country marketing leadership roles.
- Strong track record of driving growth, market development, and therapy adoption.
- Experience leading strategic product launches and lifecycle management programs.
- Strong commercial acumen with exposure to revenue ownership and sales collaboration.
- Previous people leadership experience and ability to influence across complex matrix organizations.
- Experience in interventional radiology, liver disease, cardiovascular therapies, or related specialties is highly desirable.
- Bachelor's degree required; advanced degree in Business, Marketing, or related field preferred.
- Fluent English; additional European languages are a plus.
- Willingness to travel across Europe (approximately 30%).
Who You Are
You combine strategic thinking with execution excellence. You are comfortable navigating complex healthcare environments, influencing senior stakeholders, and turning market insights into business results. Most importantly, you are motivated by building markets, improving patient access to innovative therapies, and developing high-performing teams.
Why Join BD?
This is a unique opportunity to lead two strategically important growth platforms with significant investment and visibility. You will have the chance to shape European strategy, influence global decisions, build new markets, and make a meaningful impact on patient care while accelerating your leadership career within a global healthcare leader.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
CHE Eysins - Business Park Terre-BonneAdditional Locations
DEU Frankfurt - Walther-von-Cronberg-Platz, ESP San Agustin del GuadalixWork Shift
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
CHF145 500,00 - CHF232 800,00 CHF AnnualSuccess Profile
What sets successful Marketing professionals apart? You're likely to thrive in Marketing at BD if you are:
- Results driven
- Self-starter
- Strategic
- Collaborative
- Imaginative
- Adaptable
Ready to make an impact?
At BD, marketing is a growth engine. This is an environment for marketers who want influence and accountability. You'll partner closely with sales, R&D and leadership to bring strategies to life, supported by strong data, trusted brands and the freedom to innovate with purpose.
Watch how BD's work makes a real, human impact on a patient's life — exactly the type of powerful narrative BD marketers amplify every day.
Hear from Our Associates
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"I had heard good things about BD and the culture within. When I met with the recruiter, I wanted to make sure the conversation was as much about whether BD was a good fit for me as it was about me being a good fit for the company. I truly cannot say enough about how awesome the BD culture is."
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"At BD, I'm empowered to stay curious, seek feedback, and embrace innovation. This culture motivates me to step beyond my comfort zone and deliver meaningful results. What truly sets BD apart is how diverse perspectives are not only welcomed but celebrated—leading to more innovative solutions and a stronger sense of unity. Here, challenging the status quo goes hand-in-hand with mutual respect and support for each other's growth."
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"There are so many opportunities here. We are not likely to run out of areas to support and educate our customers and help improve patient care at BD. In addition to my own growth, I've seen a lot of co-workers move through the organization with additional opportunities. There is never a day that I am not challenged here."
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"At BD, our culture of continuous learning and growth mindset empowers us to thrive in our roles. Through ongoing development and cross-functional collaboration, we enhance our skills and product expertise—driving innovation and operational excellence. By embracing adaptability and accountability, we amplify our impact, delivering exceptional value both within the organization and the customers we serve, advancing excellence in healthcare solutions."
Benefits
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Competitive Compensation
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Retirement Plans
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Healthcare Coverage
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Paid Time Off
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Parental Leave
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Employee Assistance Program
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Rewards & Recognition
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