Marketing specialist (MDx & WHC)
In-Office, Seoul, Seoul
- Job ID
- R-540858
- Category
- Marketing
- Location
- Seoul, South Korea
Build a marketing career where strategy, creativity and commercial impact converge
At BD, Marketing professionals shape how healthcare solutions are understood, adopted and trusted. You'll translate cutting-edge innovation into clear value – working across brands, portfolios and markets to drive growth, strengthen customer engagement and support better patient outcomes.
Whether your background is in digital, product management, business development, communications or commercial marketing, BD offers the scale, resources and autonomy to build ideas that perform – and a career that continues to move forward. By joining one of the largest global medical technology companies, you'll shape solutions that influence healthcare systems worldwide.
Job Description Summary
The Marketing Specialist (MDx & WHC) plays a key role in strengthening and accelerating growth across DS’s core growth platforms. This role is responsible for executing go-to-market strategies, managing strategic products and portfolios, and driving KOL engagement to translate scientific value into meaningful market adoption. The position works closely with Sales and cross-functional teams to deliver high-impact market initiatives and maximize commercial effectiveness.Job Description
Role Summary
The Marketing Specialist (MDx & WHC) plays a key role in strengthening and accelerating growth across DS’s core growth platforms. This role is responsible for executing go-to-market strategies, managing strategic products and portfolios, and driving KOL engagement to translate scientific value into meaningful market adoption. The position works closely with Sales and cross-functional teams to deliver high-impact market initiatives and maximize commercial effectiveness.
Key Responsibilities
Go-to-Market Strategy & Execution
- Execute go-to-market strategies for MDx and WHC portfolios to support sustained growth and market expansion
- Translate strategic priorities into actionable marketing initiatives and field-ready execution plans
- Support consistent and effective market execution across priority segments and customer groups
Product & Portfolio Management
- Manage assigned products and portfolios, including positioning, messaging, and value proposition
- Develop, maintain, and optimize marketing and sales enablement materials to support market adoption
- Ensure strong product ownership and alignment of messaging across channels
KOL Engagement
- Build and maintain strong relationships with key opinion leaders (KOLs) to enhance scientific credibility and market influence
- Support KOL-driven activities such as symposiums, congress engagements, and scientific discussions
- Collaborate with internal stakeholders to effectively translate scientific insights into market-relevant communication
Market Activities & Growth Initiatives
- Execute market-facing activities including conferences, campaigns, and customer engagement programs
- Identify growth opportunities and support market development activities in close collaboration with Sales
- Contribute to initiatives that strengthen market penetration and long-term platform adoption
Cross-functional Collaboration
- Work closely with Sales, Application and other functional teams to ensure aligned execution and strong market impact
- Act as a proactive marketing partner to support shared commercial objectives
Qualifications
Required
- At least 2 years of hands-on experience in the molecular diagnostics field (e.g., MDx, molecular assays, molecular platforms, or related diagnostic environments)
- Practical experience working with products, customers, or market activities in molecular diagnostics
- Ability to manage products and market activities end-to-end with a strong ownership mindset
- Excellent communication and stakeholder management skills
- Business-level proficiency in Korean and English
Preferred
- Experience in diagnostics, medical devices, or healthcare industry
- Experience working with KOLs and scientific or clinical marketing activities
- Experience in portfolio management or market development roles
- Self-motivated and proactive, with strong ownership and the ability to drive initiatives independently
Required Skills
Optional Skills
.
Primary Work Location
KOR South Korea - Seoul HQAdditional Locations
Work Shift
Success Profile
What sets successful Marketing professionals apart? You're likely to thrive in Marketing at BD if you are:
- Results driven
- Self-starter
- Strategic
- Collaborative
- Imaginative
- Adaptable
Ready to make an impact?
At BD, marketing is a growth engine. This is an environment for marketers who want influence and accountability. You'll partner closely with sales, R&D and leadership to bring strategies to life, supported by strong data, trusted brands and the freedom to innovate with purpose.
Watch how BD's work makes a real, human impact on a patient's life — exactly the type of powerful narrative BD marketers amplify every day.
Hear from Our Associates
-
"I had heard good things about BD and the culture within. When I met with the recruiter, I wanted to make sure the conversation was as much about whether BD was a good fit for me as it was about me being a good fit for the company. I truly cannot say enough about how awesome the BD culture is."
-
"At BD, I'm empowered to stay curious, seek feedback, and embrace innovation. This culture motivates me to step beyond my comfort zone and deliver meaningful results. What truly sets BD apart is how diverse perspectives are not only welcomed but celebrated—leading to more innovative solutions and a stronger sense of unity. Here, challenging the status quo goes hand-in-hand with mutual respect and support for each other's growth."
-
"There are so many opportunities here. We are not likely to run out of areas to support and educate our customers and help improve patient care at BD. In addition to my own growth, I've seen a lot of co-workers move through the organization with additional opportunities. There is never a day that I am not challenged here."
-
"At BD, our culture of continuous learning and growth mindset empowers us to thrive in our roles. Through ongoing development and cross-functional collaboration, we enhance our skills and product expertise—driving innovation and operational excellence. By embracing adaptability and accountability, we amplify our impact, delivering exceptional value both within the organization and the customers we serve, advancing excellence in healthcare solutions."
Benefits
-
Competitive Compensation
-
Retirement Plans
-
Healthcare Coverage
-
Paid Time Off
-
Parental Leave
-
Employee Assistance Program
-
Rewards & Recognition
Looks like you haven't viewed any jobs yet, search open opportunities now.
Looks like you haven't saved any jobs yet, search open opportunities now.
Join Our Talent Pool
Sign up to get the latest company news, events, and future opportunities straight to your inbox.
Sign Up for Job Alerts
Create a job alert to be notified when positions that match your skills and location become available.