Field Marketing Associate France & Benelux (Project)
In-Office, Multiple Locations
- Job ID
- R-552857
- Category
- Marketing
- Location
- Multiple Locations
Build a marketing career where strategy, creativity and commercial impact converge
At BD, Marketing professionals shape how healthcare solutions are understood, adopted and trusted. You'll translate cutting-edge innovation into clear value – working across brands, portfolios and markets to drive growth, strengthen customer engagement and support better patient outcomes.
Whether your background is in digital, product management, business development, communications or commercial marketing, BD offers the scale, resources and autonomy to build ideas that perform – and a career that continues to move forward. By joining one of the largest global medical technology companies, you'll shape solutions that influence healthcare systems worldwide.
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
The Field Marketing Associate is responsible for driving the local execution of marketing strategies and commercial programs across the region. The role translates global and regional marketing priorities into effective in-market execution, with a strong focus on demand generation, customer engagement, sales enablement, product adoption, market development and measurable business impact for its product segment.
The role requires strong customer proximity, execution discipline, marketing performance management and the ability to operate both strategically and tactically.
Responsibilities:
- Translate global and regional marketing strategies into effective local execution plans aligned with market needs and business priorities.
- Adapt campaigns, product launches, and commercial programs to local customer, market, and competitive dynamics.
- Drive demand generation initiatives and support pipeline growth through multi-channel marketing activities.
- Partner with Sales teams to accelerate opportunity creation, account penetration, and customer acquisition.
- Execute and optimize marketing campaigns, ensuring strong adoption, lead follow-up, and measurable business impact.
- Provide sales enablement tools, messaging, training, and customer-facing materials to support commercial success.
- Support product launches and go-to-market activities, ensuring local readiness and successful implementation.
- Drive product adoption and market development initiatives to expand penetration and strengthen competitive positioning.
- Build relationships with Key Opinion Leaders (KOLs), customers, and industry stakeholders to increase engagement and advocacy.
- Analyze market, customer, and competitive insights to identify growth opportunities and provide actionable recommendations.
Preferred Requirements:
- Translate global and regional marketing strategies into effective local execution plans aligned with market needs and business priorities.
- Adapt campaigns, product launches, and commercial programs to local customer, market, and competitive dynamics.
- Drive demand generation initiatives and support pipeline growth through multi-channel marketing activities.
- Partner with Sales teams to accelerate opportunity creation, account penetration, and customer acquisition.
- Execute and optimize marketing campaigns, ensuring strong adoption, lead follow-up, and measurable business impact.
- Provide sales enablement tools, messaging, training, and customer-facing materials to support commercial success.
- Support product launches and go-to-market activities, ensuring local readiness and successful implementation.
- Drive product adoption and market development initiatives to expand penetration and strengthen competitive positioning.
- Build relationships with Key Opinion Leaders (KOLs), customers, and industry stakeholders to increase engagement and advocacy.
- Analyze market, customer, and competitive insights to identify growth opportunities and provide actionable recommendations.
Salary range for the role: €35.000 to £42.000
Click on apply if this sounds like you!
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
.
Primary Work Location
FRA GrenobleAdditional Locations
BEL Erembodegem - Dorp 86, LUX Luxembourg - rue d'Esch, NLD Amsterdam - HoogoorddreefWork Shift
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
€58,000.00 - €92,800.00 EUR AnnualSuccess Profile
What sets successful Marketing professionals apart? You're likely to thrive in Marketing at BD if you are:
- Results driven
- Self-starter
- Strategic
- Collaborative
- Imaginative
- Adaptable
Ready to make an impact?
At BD, marketing is a growth engine. This is an environment for marketers who want influence and accountability. You'll partner closely with sales, R&D and leadership to bring strategies to life, supported by strong data, trusted brands and the freedom to innovate with purpose.
Watch how BD's work makes a real, human impact on a patient's life — exactly the type of powerful narrative BD marketers amplify every day.
Hear from Our Associates
-
"I had heard good things about BD and the culture within. When I met with the recruiter, I wanted to make sure the conversation was as much about whether BD was a good fit for me as it was about me being a good fit for the company. I truly cannot say enough about how awesome the BD culture is."
-
"At BD, I'm empowered to stay curious, seek feedback, and embrace innovation. This culture motivates me to step beyond my comfort zone and deliver meaningful results. What truly sets BD apart is how diverse perspectives are not only welcomed but celebrated—leading to more innovative solutions and a stronger sense of unity. Here, challenging the status quo goes hand-in-hand with mutual respect and support for each other's growth."
-
"There are so many opportunities here. We are not likely to run out of areas to support and educate our customers and help improve patient care at BD. In addition to my own growth, I've seen a lot of co-workers move through the organization with additional opportunities. There is never a day that I am not challenged here."
-
"At BD, our culture of continuous learning and growth mindset empowers us to thrive in our roles. Through ongoing development and cross-functional collaboration, we enhance our skills and product expertise—driving innovation and operational excellence. By embracing adaptability and accountability, we amplify our impact, delivering exceptional value both within the organization and the customers we serve, advancing excellence in healthcare solutions."
Benefits
-
Competitive Compensation
-
Retirement Plans
-
Healthcare Coverage
-
Paid Time Off
-
Parental Leave
-
Employee Assistance Program
-
Rewards & Recognition
Looks like you haven't viewed any jobs yet, search open opportunities now.
Looks like you haven't saved any jobs yet, search open opportunities now.
Join Our Talent Pool
Sign up to get the latest company news, events, and future opportunities straight to your inbox.
Sign Up for Job Alerts
Create a job alert to be notified when positions that match your skills and location become available.